How Long Do TripAdvisor Reviews Last?

One of the most common questions we hear is: "How long do TripAdvisor reviews last?" The answer is both simple and complex.

The Short Answer

TripAdvisor reviews do not expire. Once published, a review stays on your listing indefinitely unless it's removed by TripAdvisor for policy violations or by the reviewer themselves.

Review "Freshness" Matters

While reviews don't expire, their impact on your ranking decreases over time. TripAdvisor's algorithm favors recent reviews. A review from last week carries more weight than one from 3 years ago.

What This Means for You

• You need a steady stream of new reviews
• Old reviews still count but matter less
• Businesses with recent reviews rank higher
• Consistent review velocity is key